So What Are You Goin...

While seniors do hold a significant amount of purchasing power, the state of the economy over the last decade has everyone looking for financial relief and savings wherever they can. When companies are trying to appeal to seniors, it is especially important to appeal to their value-conscious...

Is Your Product Righ...

There are a number of products and services out there that can obviously be marketed toward seniors, most of which are specifically created to address issues common to aging. These include products such as mobility aids, skincare products, funeral services, insurance, etc. Our company has had...

Hitting Your Target ...

At this point, we’ve established that seniors are using the Internet regularly, especially for communicating with friends and family. But they are researching and shopping too, much like the rest of us. Brand reputation and the perception of being a trustworthy company are important factors...

Laying It Out for Se...

Content development and layout for seniors is a lot like text readability. It breaks some rules designers and writers hold near and dear to their precious little hearts. We have tested some of our more successful ads for the Dignity Memorial® network (funeral homes and cemeteries) against...

Seniors Watching TV

As noted in previous blogs, seniors consume media differently and at different times and locations than other demographics, so engaging them with effective and efficient advertising takes media planners away from the web and mobile world to the world of traditional media. We’ve discussed...

Senior Packaging

Making packaging for seniors is an interesting exercise. If you combine principles from the other posts (fonts and layouts), you will have a good basis for making a package that communicates a product’s message. Use bullets to tell the product’s story, and make them big enough to see. A...

That Old Time Radio

That Old Time Radio A long, long time ago (sung like the beginning of Don McLean’s song “American Pie”), when I was fresh out of college, my first job was Broadcast Buyer at an advertising agency. Nearly all of my clients fell into the key “standard” demographic for advertisers, 25...